If you’re an event organizer, you’re probably wondering how you can make your trade shows and exhibitions more exciting for your guests while getting the most out of your investment. You may find the best results using hosted buyer programs.
People typically come to trade shows and other B2B events as a regular attendee, but other times, they could be part of a hosted buyer program. Organizers for these events will usually host buyers by being a sponsor for their accommodation, travel, transfers, meals, and the whole bespoke experience. In other words, a hosted buyer is someone who gets incentives to come to an event to attend meetings with suppliers.
All this effort goes into setting up pre-arranged appointments between suppliers and exhibitors. All hosted buyers are pre-qualified depending on their spending power and decision-making within an organization. They have only one goal, which is to find the best suppliers to provide you with the best business solutions.
Meeting with them can give you a great opportunity to win new businesses without the need to go through the traditional way of searching, nurturing, then converting leads.
What is a Hosted Buyer Program?
A hosted buyer program supports businesses by securing appointments between interested sellers and pre-qualified buyers. While the exhibitors and suppliers maximize their potential sales, buyers can make well-informed purchase decisions.
This system allows for a highly targeted environment for business, and at the same time, it connects key industry players with the top business leaders.
What’s so Special About Them?
There are many benefits to organizing a hosted-buyer program, such as its ability to create plenty of business deals in a short amount of time. Furthermore, everything will already be on the table according to your pre-defined criteria, including:
- Purchasing power
- Annual budgets
- Decision making
- The number of events
Both buyers and suppliers can get access to priceless networking opportunities as well as direct business results without having to filter needs and go on endless meetings. Other advantages to these programs are:
- Sellers can measure ROI using clear terms since sales can be traced back to their pre-booked appointments.
- All matchmaking is guaranteed to be high-quality and the sellers will have increased sales potential.
- There is ample time for sellers and buyers to research one another before the event. They have the opportunity to provide feedback for growth and a more effective meeting.
- Attendees won’t have to listen to a constant bombardment of messages, emails, and sales pitches. The fixed schedules can free up some time to engage in training sessions and knowledge-sharing.
Conclusion
Hosted buyer programs help buyers cut through the usual process of sorting out leads by networking with handpicked sellers as a result of rigorous research. The idea of organizing these kinds of events can bring all kinds of businesses together. Contact TWST Events to find out how to create or manage a hosted buyer program.
