In 2024, we took a step back to reflect on how events impacted our results and revenues, and we realized something important: hosting our own events has been a huge advantage for us.
Why? Because it put us in the driver’s seat: not only did we control every detail—including the event’s goals, opportunities, and the overall ecosystem— but it also got us the best results.
While attending and exhibiting at external events was less expensive, and provided valuable insights into industry trends and approaches, the trade-off was a lack of control over critical factors that can impact outcomes.
Hosting your own event allows you to control the entire ecosystem. You can set the tone, shape the agenda, and design an experience tailored to your goals. Beyond that, hosting your own event creates the opportunity to grow the influence of the event itself, by including others and inviting partners: collaborators, industry leaders, and influencers. It’s a way to create and grow a community and drive shared success.
Hosting vs. Attending: Finding the Right Balance
Hosting gives you control, while attending lets you relax more and focus on networking. There can be advantages to both. Here’s what to keep in mind:
Pros & Cons
- Pros: If you host your own event, you have control over location, branding, agenda, and attendee experience. You can tailor the event to your specific goals and target audience. You can even offset the cost by introducing sponsorship from fellow vendors in the ecosystem.
- Cons: Hosting requires an investment of time, resources, and planning. Audience-wise - you are more limited to existing customers and prospects who are familiar with you already. Fewer opportunities to meet brand new prospects.
Check Out the TWST User Day 2025!
- We get to pick the location. New York City - walking distance from our office.
- We get to invite existing customers - something that is often missing from 3rd party events.
- We set the agenda - 3 panel sessions, involving partners and clients, that discuss topics we know to be relevant to our users.
- We display our services - tables and areas devoted to seeing and touching our services with a focus on new ones.
- We choose the other vendors and partners - we do not invite competitors, but we invite key players in the ecosystem that supports our mutual client base - providing some offsetting revenue, and making the event even more valuable for the Clients.
- We don’t have to deal with competitors
What are the features of the TWST NYC User Day?
Mark your calendars for TWST User Group Day on January 30th, 2025, in NYC! This is your chance to connect with fellow TWST users, learn from industry experts, and discover how to maximize the value of our platform. It's the perfect opportunity to network, learn, and grow your business.
It’s also a great way to see how we’ve created our own, custom event. Is this something of interest to you in the future?
Register for the New York User Group Day here.
