What is a Roadshow?
A Roadshow is a series of meetings made in various locations with potential investors, clients, or stakeholders. Traditionally, Roadshows involve traveling to different cities to meet face-to-face with these groups, showcasing your company's strategies, products, or financial outlook.The Challenges of Physical Roadshows
Physical Roadshows, taking place in specific cities, are becoming more challenging to schedule.
For example, with the shift to remote work, many professionals who should be in Chicago are working from Florida. Others are only in the Chicago office on Tuesdays and Thursdays, protecting those days for in-person collaboration with colleagues.
The current state of inconsistent work-from-home vs. return-to-office practices can often mean organizations are going on expensive Road Show trips that have limited opportunities for in-person meetings.
The Virtual Roadshow
Many companies have realized the limitations of the physical roadshow and have turned to the virtual option. A virtual roadshow can involve meetings with targets - wherever they are in the country. It costs less to conduct. It’s easier for the target to accept - because they will not need to commit to being in the office. The Roadshow host can start the day with a management presentation to set the stage - that attendees can watch or not at their discretion.
Virtual Roadshows are very popular.
How to do a Virtual Roadshow:
A lot of Roadshows are done solely using Zoom or Meet or Teams.They have a kind of homemade-looking charm.
- Lack of Polish: In-house production doesn’t always have the professional polish and technical expertise needed to truly impress investors.
- Overworked Teams: If you’re reliant on internal resources, your already-busy staff lacks the bandwidth for a flawless virtual roadshow - on top of their regular duties.
- Subpar Results: DIY roadshows often fall short of their potential. Limited technical capabilities and a lack of experience can lead to underwhelming presentations, and missed meetings.
- Reporting: Reports on participation, presentations views, pre-registrants and actual attendees, can be completely DIY and hard to integrate into existing CRMs or dataflows.
There is a better way though - if presentation and impression are important.
The TWST Events Method
A Virtual Roadshow on our platform MeetMax offers a highly professional alternative that doesn't look like a DIY effort and creates an impressive result for investors. Here's how we can help your current DIY practice:
- Professionally Branded: We create high-quality branded landing pages for your roadshow - so it’s clear to visitors that its YOUR event - not Zoom’s or Microsoft’s.
- 1x1 Meetings: Meetings are easily scheduled, immediately set to a virtual meeting ID, easily distributed to participants, and part of the normal reporting process.
- Optional Webinars: Host webinars that your accounts can watch live or replay later
- All in One Platform: All registration, attendance, webinar viewing, and meeting data are all in one place to keep it simple
- Expert Tech Support: Our team of experienced professionals handles all technical aspects, ensuring a smooth and seamless event for you and your investors
Why Choose TWST Events?
TWST Events has been powering financial conferences for 20 years. We understand that one size doesn't fit all. That's why we offer a variety of virtual roadshow options that you can choose from to fit your specific requirements. Our experience and expertise ensure that your Virtual Roadshow will be smooth and effective.
Special Offer
If you've never tried our Virtual Roadshows, we want to offer you the first one at no cost. This is a perfect opportunity to experience the difference and see how it stacks up against your current methods. Click here for the offer.
