One-to-one meetings are the heartbeat of successful events because that’s where connection (and business!) happens. Attendees, sponsors, and exhibitors meet, exchange valuable information, and start to build lasting relationships. This is where deals are struck, partnerships are formed, and business truly gets done.
For that reason, the opportunity to have these personalized 1x1 meetings is a major draw for attendees and sponsors, increasing overall event value and (ROI). They make all the difference between hoping to meet the right people, and actually meeting the right people.
But how do you design a 1x1 meeting program that makes these great connections and maximizes value for everyone involved?
There's no one-size-fits-all answer. The ideal 1x1 program depends on several key factors:
1. Your Priorities
What are your goals for the event? Are you trying to do business yourself? Or is your goal to ensure that your sponsors meet the right people?
The best way to start is to know what YOUR goals are, as the event organizer. Once you’re clear on these, and you know what “success” looks like for this event, you go to the next step.
2. Meeting Objectives
What will your meeting participants want to accomplish themselves? Here are some ways to think about this: Are your participants wanting to sign a lot of big deals? Or do they want a conversation?
The nature of the expected transactions will influence your program design. For example, if the objective for your meetings is to create high-value deals, moderated meetings with a clear agenda might be ideal. For smaller transactions or general networking, unmoderated meetings can foster organic conversation.
Are connections and information exchange the primary objectives? If so, consider table talks or facilitated group discussions, fostering broader networking opportunities.
3. Industry and Event Type
Understanding your industry's typical interaction style can help tailor the program. Consider the formality of your event and the usual pace of deals within your industry.4. Participant Motivation
Are your attendees naturally proactive about scheduling meetings? Or do they need encouragement and guidance? Understanding their level of engagement helps shape the program's structure.
5 Options for Effective 1x1 Meeting Programs
Here at TWST Events, we recognize that a one-size-fits-all approach doesn't work for 1x1 meetings, so we offer a wide variety of program options. You get to design the program that fits your specific event goals and audience needs.
In our upcoming blog series, we'll delve into these 5 meeting program options, exploring their strengths and best practices.
Can't wait? Download our free ebook to see all of the meeting program options. You’ll get examples of when to use each meeting format, and insights by industry that you can use to create your next 1x1 meeting program.
Stay tuned for the next installments in our series, where we'll unlock the secrets to crafting a 1x1 program that elevates your event and creates valuable connections!
