On-site branding statements are really raising the bar for everyone
The current resurgence of in-person events is welcome, and there's an undeniable magic in being face-to-face with people. And we at TWST Events are seeing a much more intense effort directed at making events unforgettable.
One of the most impactful ways we’ve seen this lately is the strategic use of branded signage on a new scale. It feels like the events industry is ready to raise its game.
The Power and Impact of Exciting Branded Signage
Imagine walking into a conference venue and being greeted by a towering, freestanding sign with your host's branding. It’s not just their name, but stunning imagery in a photograph or piece of artwork. The visual impact is instant and striking.
The impact on the attendee is emotional. Whatever the size and nature of the event itself, repeated engagement with physical icons for the brand creates a sense of awe, of expectation, of significance for that event.
Branded signage doesn't just display your logo; it captures the essence of your event's identity and theme. It elevates the event in the mind of the attendee. It carries the implicit message - “we think this event is important and you will too”.
Reusable Signage: A Smart Investment
In the pursuit of sustainability and cost-effectiveness, beautifully designed, reusable branded signage is a game-changer.
By eliminating specific event dates from the signage, you can create versatile assets that can be reused across multiple occasions. This not only saves resources but also fosters a sense of familiarity for attendees who recognize your branding from previous events.
Also, consider incorporating multimedia elements into your signage. Backlit signs and Gobo projector lights can create a dynamic play of light and shadow, casting an engaging atmosphere throughout the venue.
These signs not only enhance your brand's visibility but also engage attendees on a multi-sensory level, leaving a lasting impression that extends beyond the event itself.
The Logistics Advantage
Event logistics can be daunting, but with proper transportation and storage, your reusable signage becomes a strategic asset. Ask your AV company if they will store, transport and set up your signage. They are the ones bringing a truck to the location.
As we embark on a new era of in-person events, the impact of effective branding cannot be overstated. Branded signage has the potential to transform your event from ordinary to extraordinary. If you have questions on how to get started, contact us at TWST Events AV and we can help!
