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Attendance Tracking

The 3 Secret Ingredients for a Successful Conference

By: Sarah Welsh
October 1, 2023

There is an eternally growing list of ways you can spend money on your events. Facilities, marketing, star speakers, fancy receptions, and exotic locations. But what can you do to MAKE more money - to grow the revenue and profitability of your events? That’s a more challenging task. Here are 3 ways.

1. Attendee Tracking

There's no better way to maximize the value of your event than by tracking and showing your sponsors the specific offerings that resonated most with your attendees. Additionally, you can show speakers who attended their sessions and exhibitors who came to their booth by utilizing attendee tracking. This can be a game-changer when it comes to maximizing the potential revenues of your event because this is data that has real value.

2. The Virtual Component

The pandemic showed us that expanding your universe beyond those who can attend in person provides an amazing value to your event. It does not need to be complex. Webcasting your conference keynotes live will increase audience reach and engagement. Providing a rich profile for exhibitors and sponsors allows for research and engagement prior to, and after the event. All the while building more touch points and more leads for exhibitors and speakers that directly turns into revenue.

3. One-on-one Meeting Programs

A well-moderated one-on-one meeting program allows your sponsors and exhibitors to meet exactly the prospects they are looking for. And they are willing to pay for such an experience - unlike an unmoderated program which can be just an exercise in frustration. Fostering meaningful connections between attendees, speakers, and sponsors elevates your conference to a new level.

These three secret ingredients—attendee tracking, the virtual component, and moderated one-on-one meeting programs—hold the key to executing a profitable event. They empower you to maximize the value of your event, expand your reach, and create meaningful connections that leave a lasting impact on your attendees, speakers, sponsors, and exhibitors.

Ready to take your conference to the next level? Contact TWST Events today and discover how these secret ingredients can transform your event into a resounding success. Let's create unforgettable experiences together!

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